Our proven process for campaign effectiveness
Combining robust data integration with statistical analysis and team-based collaboration, we deliver actionable insights tailored for Australian advertisers. Each stage is designed to ensure accuracy and transparency.
Michelle Tran
Lead Data Analyst
Meet Our Team
Every member brings unique analytics and market expertise
Michelle Tran
Lead Data Analyst
Education
Master of Data Science, University of Sydney
Michelle delivers data-driven solutions for effective advertising. She prioritises actionable outcomes and clear client communication.
Experience
Skills
Methods
Certificates
Sarah O'Connor
Market Analyst
Education
Bachelor of Commerce, Monash University
Sarah specialises in campaign tracking and pattern recognition, striving to translate data into actionable advertising strategies.
Experience
Skills
Methods
Certificates
David Lee
Senior Insights Manager
Education
MBA, Marketing & Analytics, University of Queensland
David advises on market trends, guiding advertisers to strategic campaign improvements through focused analytics and practical recommendations.
Experience
Skills
Methods
Certificates
Samira Nouri
Advertising Data Strategist
Education
Master of Business Analytics, RMIT University
Samira focuses on aligning analytical methods with campaign objectives. She emphasises clarity and effective teamwork throughout projects.
Experience
Skills
Methods
Certificates
Step-by-step methodology overview
Michelle Tran
Lead Data Analyst
"“Every campaign is unique. We prioritise real-world relevance in analytics—translating numbers into actionable steps for our clients.”"
Day 1
Initial Consultation
Discuss market needs, goals, and campaign scope so our team can set initial parameters for analysis.
Day 2-3
Data Collection & Integration
We gather available advertising data, checking for quality and completeness before moving to analysis.
Day 4-5
Metrics & Model Development
Develop custom measurement models to connect your campaign data with concrete market outcomes.
Day 6
Results Interpretation
Translate analytic findings into meaningful insights, with a clear focus on improving campaign effectiveness.
Day 7
Client Review & Discussion
Present detailed results and recommendations. Address your questions to ensure transparency and clarity.
See how our analytics compare
Evaluate the expertise, features, and transparency you gain
Assess why our approach to market analytics stands out. Compare key factors so you can choose with confidence.
nuvorysentia Analytics
Transparent, data-driven insights for campaigns
Custom Reporting Tools
Personalised dashboards and tailored insights
Team Collaboration Suite
Multi-user analytics and permissions
Australian Data Compliance
Adheres to local privacy standards
In-depth Channel Analysis
Detailed, model-based assessments
Transparent Methodology
Clear process and result tracking
General Analytical Firm
Standard reports and less tailored support
Custom Reporting Tools
Personalised dashboards and tailored insights
Team Collaboration Suite
Multi-user analytics and permissions
Australian Data Compliance
Adheres to local privacy standards
In-depth Channel Analysis
Detailed, model-based assessments
Transparent Methodology
Clear process and result tracking